In marketing, staying ahead of the curve is crucial. This is especially true in the realm of Search Engine Optimisation (SEO), where trends and technologies are constantly shifting. Recently, Peaco Marketing’s Managing Director, Joshua Pearson, had the opportunity to share his insights on the popular SEO-focused podcast, Page One or Bust! Hosted by leading experts in the field, the podcast has become a go-to resource for SEO professionals looking to enhance their strategies and stay updated with the latest industry developments.
Josh Pearson’s Journey in SEO
Josh has been a driving force behind Peaco Marketing’s success, steering the company through the complexities of digital marketing with a particular emphasis on SEO. During the podcast, Josh shared his journey into the world of SEO, reflecting on how the industry has transformed over the years. Starting in the early days when SEO was often synonymous with link-building and keyword stuffing, Josh has witnessed firsthand the industry’s shift towards more sophisticated, user-centric approaches.
Josh highlighted the importance of adaptability in the SEO world. “The tools and techniques we used ten years ago are vastly different from what we employ today,” he said in a reaction to the podcast going live. “SEO is no longer just about getting to the top of Google’s search results; it’s about maintaining authority, providing value, and ensuring that the content we promote is trustworthy and beneficial to users.”
The Rise of AI and Its Impact on SEO
A significant portion of the discussion revolved around the role of Artificial Intelligence (AI) in modern SEO practices. With AI-driven algorithms becoming more prevalent in search engines, SEO experts like Josh are adapting their strategies to align with these changes. Josh explained how AI is transforming the way content is evaluated and ranked. “AI is getting better at understanding context, user intent, and the quality of content,” he noted. “This means that SEO is evolving beyond keywords and links. We’re now focusing more on creating content that resonates with users and builds lasting authority.”
Josh also touched on how AI is influencing SEO strategies, emphasising the need for digital marketers to embrace AI rather than fear it. He discusses how AI can be one of the greatest tools SEO has ever seen, but at the same time, it will also be abused more than ever seen before. That’s something everyone is already aware of and something that SEO can help to prevent reaching users over good quality content”.
Authority Over Link Building: A New Era in SEO
One of the key takeaways from the podcast was Josh’s perspective on the growing importance of authority in SEO. In the past, link building was often seen as the cornerstone of SEO success. However, Josh argued that this approach is becoming outdated. “Building authority is what link building was about, they were just ways of manipulating how that was perceived by Google,” he explained. “Search engines are prioritizing content from sources that are recognised as trustworthy and authoritative.”
Josh discussed how Peaco Marketing focuses on establishing and maintaining authority for its clients by producing high-quality, valuable content that answers users’ questions and addresses their needs. He emphasized that authority is earned over time through consistency and credibility, making it a more sustainable SEO strategy in the long run.
SEO’s Role in Combating Misinformation
Looking to the future, Josh shared his thoughts on the role SEO will play in protecting the internet from misinformation. With the proliferation of fake news and misleading content, SEO professionals have a responsibility to ensure that accurate, reliable information is easily accessible. “As SEOs, we’re gatekeepers of the internet’s content,” Josh stated. “It’s up to us to promote content that is truthful and beneficial, helping to combat the spread of misinformation.”
Josh believes that as search engines continue to refine their algorithms, the SEO industry will play a crucial role in shaping the internet into a more trustworthy and informative space.
You can catch the whole thing here: