Based in the city centre, Peaco Marketing has conducted a survey on the Hull high street to identify the current challenges the town centre faces for businesses located within it, and potential solutions to overcome them and help the city continue to thrive in years to come.
Peaco Marketing conducted an in-depth survey to understand the pulse of the city’s business community by gathering insights from over 40 individuals who own or work in Hull’s high street.
The Decline of Hull’s High Street: Understanding the Challenges
To begin understanding the high street in Hull at the present moment, we started first by identifying the challenges that businesses currently face.
A striking 83% of respondents described it as “declining,” with only 2% observing any growth. Factors such as the rise of online marketplaces like Amazon, dwindling consumer spending, and soaring rental costs have placed immense strain on local businesses.
Online Shopping: A Double-Edged Sword
The dominance of online retail emerged as the single most significant challenge, with 75% of respondents identifying platforms like Amazon as a major threat. An additional 47.5% pointed to general online shopping as a key issue. The convenience and competitive pricing of e-commerce platforms have drastically altered consumer habits, leaving traditional retailers struggling to compete.
The Rental Crisis
High rental costs are squeezing profits for many local businesses, with 25% of respondents citing “lower rents” as a critical factor for revival. This financial pressure is particularly acute for independent retailers, who often operate on slimmer margins compared to larger national brands.
Transport Accessibility
Accessibility emerged as another significant hurdle. The lack of seamless public transport links between key areas like the train station and the Old Town discourages visitors and potential shoppers. Improved transport infrastructure is crucial for fostering a more connected and accessible city centre.
The Brand Gap
The survey also highlighted the absence of major national brands in Hull, which many believe is critical to boosting foot traffic. Popular names such as Zara, Uniqlo, and Jo Malone were specifically mentioned as desirable additions that could attract shoppers and invigorate the high street.
Opportunities for Revival: Turning Challenges Into Strengths
Despite these obstacles, the survey also reveals promising opportunities for revitalisation. Hull’s high street has the potential to evolve into a dynamic space that combines traditional retail with modern, experience-driven attractions. Here are some of the key strategies highlighted by Peaco Marketing’s findings
Diversifying the Business Landscape
A more varied mix of businesses is essential for creating a vibrant high street. Respondents emphasised the need for both independent retailers and major national brands to coexist, offering a unique blend of shopping options. This diversity can cater to different consumer preferences and drive footfall.
Enhancing Accessibility
Improving transport links and parking facilities is a practical step toward making the city centre more inviting. Easier access can encourage more visitors to choose Hull’s high street over out-of-town shopping centres or online alternatives.
Creating Memorable Experiences
The high street of the future isn’t just about shopping—it’s about providing experiences that resonate with modern consumers. Dining, entertainment, and cultural events can transform the city centre into a destination, fostering a sense of community and making it a place people want to visit and spend time.
Making Rents Competitive
Lowering rental costs, especially for independent retailers, can help alleviate financial burdens and encourage new businesses to set up shop in Hull. Landlords and local authorities need to collaborate to offer more competitive rates and flexible leasing options.
Attracting Big-Name Brands
While independent businesses are vital for character and uniqueness, major brands have the power to draw large numbers of visitors. The presence of well-known names can complement local retailers, creating a balanced ecosystem that benefits all.
Digital Transformation: A Path Forward for Retailers
One of the standout points raised by Joshua Pearson, Managing Director of Peaco Marketing, is the need for businesses to embrace digital platforms. While online shopping is a challenge, it also presents an opportunity for local retailers to expand their reach and adapt to changing consumer behaviors.
- Integrating E-Commerce
Many high street businesses can thrive by adopting e-commerce models, enabling them to compete with online giants like Amazon. A robust online presence allows retailers to cater to both local and national audiences, blending the convenience of digital shopping with the personal touch of a local business. - Leveraging Digital Marketing
Peaco Marketing specialises in helping businesses navigate the complexities of digital marketing. From SEO strategies to targeted social media campaigns, digital tools can drive awareness, engagement, and sales. By working with marketing experts, Hull’s businesses can harness the power of technology to grow sustainably.
A Collaborative Approach: The Role of Stakeholders
Revitalising Hull’s high street requires a unified effort from all stakeholders. As Pearson emphasised, collaboration between landlords, the council, and business owners is essential. Each group has a role to play:
Landlords:
Offering competitive rents and maintaining properties to attract and retain tenants.
The Council: Investing in infrastructure, transport, and public spaces to enhance the overall appeal of the city centre.
Business Owners:
Innovating their offerings, adopting digital tools, and working collectively to promote Hull’s high street as a destination.
The Spirit of Hull:
Hull’s history is one of resilience and reinvention. The challenges facing its high street are significant, but they are not insurmountable. By addressing the issues highlighted in Peaco Marketing’s survey and seizing the opportunities it presents, Hull can pave the way for a thriving, modern city centre.
About Peaco Marketing
Peaco Marketing is a Hull-based agency dedicated to helping businesses succeed in today’s digital-first world. With a comprehensive range of services—from website development to digital marketing campaigns—Peaco Marketing empowers clients to adapt and grow. The insights from this survey reflect the agency’s commitment to understanding local needs and crafting solutions that drive real change.
As Hull’s high street embarks on a journey of transformation, Peaco Marketing stands ready to support the businesses that form its backbone. Together, they can create a vibrant, accessible, and resilient city centre that serves as a source of pride for Hull’s residents and a draw for visitors far and wide.